Outpost Store Locator

Privacy Policy

Last updated: September 26, 2026

This Privacy Policy, part of our Terms of Service, describes what information we collect, use, and share.

By using any of Outpost's services, or by dealing with a client using Outpost's services, you are agreeing to the terms of this Privacy Policy and, as applicable, the Outpost Terms of Service. Outpost Locator (also referred to as "Outpost Store Locator", "Outpost", "we", "us", or "our") is a store locator software service operated by Hexabu Labs, a limited company registered in Kenya.

Visitors to client websites

What information is collected?

Outpost provides store locator mapping services to our clients (retailers and merchants). Clients embed our application on their websites, which interacts with our servers to display store locator content and collect information about how the store locator is being used on behalf of our clients.

When you visit a webpage that has embedded our application, our server logs may collect information typically furnished by your browser when visiting a webpage, including the time of visit; page(s) accessed; your browser's "user agent" (containing browser type, operating system details, and device category); IP address; and information about cookies installed on your particular device.

When you interact with a store locator, our service may additionally collect details on behalf of our client about the queries you perform in the store locator, including the search query, address, postal code, or location being queried, and the search filters selected. Additionally, if the client has enabled this functionality and you give explicit consent to your browser's request to share location data, we may receive the GPS coordinates of your computer or mobile device solely to display stores near your current location.

How do we use this information?

We process the information collected in order to provide our store locator services (e.g. to calculate distances, show you relevant retail locations, display store contact information, and provide driving directions) and to allow our clients to understand details about search volume and popular search locations on their store locator. Additionally, we may use aggregate operational data collected (e.g. request volume, query latency, and error rates) to monitor, optimize, and improve our services.

When do we share this information with third parties?

We provide details to our clients (the merchant displaying the store locator) about what searches are being performed in their store locator so that they can understand customer demand patterns, identify distribution gaps, and improve retail inventory.

We work with a variety of third parties and service providers to help provide you with our services and we may share personal information with them to support these efforts. In the course of providing our services, technical or location information (such as your search address or coordinates) may be transmitted to geocoding and map tile providers (such as Google Maps or Mapbox), subject to their respective privacy policies.

We may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights and safety.

Clients of our services

What information do we collect?

We collect information from our clients (i.e. those who use our service to add store locator capabilities to their website):

  • Billing & Payment Information: If your account is paid by credit or debit card, payment details are collected and passed directly from your browser to our payment processor, Paystack, over a secure, encrypted channel, subject to Paystack's Terms and Privacy Policy. Your credit card details are never stored on or transferred to Outpost servers. If your subscription is billed via the Shopify App Store, billing is managed securely through Shopify's Billing API.
  • Integrated Services & E-commerce Platforms: If your account is set up with an integrated service (such as Shopify), we may collect information made available to us by that service, including your store name, owner name, email address, physical address, and domain. You should review your privacy settings with the integrated service to understand what data is authorized.
  • Account Contact Information: We may collect personal information such as your name, physical address, phone number, and company details for use in providing our services, issuing invoices, and communicating with you.
  • Account Credentials: We collect your email address and password hash (or third-party identity provider credentials such as Google Sign-In) to manage your account access, authenticate sessions, and deliver security notices.
  • Store & Inventory Data: We collect and store the store locations, business names, addresses, latitude/longitude coordinates, phone numbers, hours of operation, custom fields, and product tags you upload to your locator.

How do we use this information?

We use this information to provide you with our services; for example, to confirm your identity, manage your subscription, process geocoding for your locations, host your locator widget, provide customer support, and invoice you. We also use this information to comply with accounting, tax, and legal requirements.

We may send you occasional product announcements, feature updates, or promotional emails, which you can opt out of at any time via the unsubscribe link in such emails or by contacting us directly.

When do we share this information with third parties?

We work with trusted third-party service providers (such as cloud hosting, database providers, and transactional email infrastructure) to provide you with our services, and we share information with them solely to support these operations under confidentiality agreements.

Our employees and contractors may access your information in the course of operating the service or providing technical support. We reasonably minimize employee access and educate our team on handling data responsibly.

We may also disclose personal information to comply with applicable laws, court orders, subpoenas, or legal processes, or to protect the safety, rights, or property of Hexabu Labs, Outpost, or our users.

Google API Services & User Data Compliance

Outpost Locator complies with the Google API Services User Data Policy, including the Limited Use requirements:

  • Scope & Usage: We only request basic authentication scopes (openid, email, profile) necessary to verify your identity and manage your Outpost account.
  • Limited Use Notice: Outpost's use and transfer to any other app of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
  • No Sale or Third-Party Advertising: We never sell Google user data or transfer it to data brokers or advertising networks.
  • Human Access: We do not allow humans to read user data unless we have obtained your explicit consent for troubleshooting, it is necessary for security purposes, or it is required by law.

Data processing

Outpost serves the role of a data processor for personal visitor data because we do not own, control, or direct the use of visitor data collected by our clients through their use of our service.

If you are a client of our service, you are in control of the data collected through our service (acting as the data controller) and are responsible for providing appropriate notice to your customers or visitors concerning the purposes for which you collect and process personal data. Please contact us if you need assistance removing data from our service or configuring data retention.

If you are a visitor to a client's website, please contact that client directly to request details about how they process, store, and use your data.

Controlling your data

You have the right to access personal data we hold about you and to ask that your personal information be corrected, updated, exported, or deleted.

If you are a client, you can manage your account and store information directly through the Outpost dashboard, or contact us directly at help@outpost-locator.com for assistance with requests pertaining either to your own personal data or that of your visitors.

If you are a visitor to a client's website, please contact that client directly for assistance with privacy requests.

European & UK residents

If you are a European or United Kingdom resident, we note that we process your information in order to fulfill contracts we might have with you (for example, if you subscribe to our store locator service), or otherwise to pursue our legitimate business interests listed above.

Additionally, please note that your information will be transferred outside of Europe, including to the United States and Canada, where our servers, databases, and third-party hosting partners are located. When we transfer your information, we take steps to ensure appropriate safeguards are in place.

Security

We make commercially reasonable efforts to secure your information from unauthorized access, use, or disclosure. All data transmissions between your browser and our servers or third-party payment processors are protected by industry-standard Transport Layer Security (TLS/HTTPS) encryption. However, please keep in mind that no method of transmission over the Internet or electronic storage is 100% impenetrable, and we cannot guarantee absolute security.

Transferability

Personal information may also be shared with or transferred to a company that acquires or merges with our business or assets, whether through merger, acquisition, financing, bankruptcy, dissolution, reorganization, or other similar corporate transaction or proceeding involving Hexabu Labs or Outpost Store Locator.

Changes to this Policy

We may update this Privacy Policy from time to time in order to reflect changes to our operational practices, new features, or legal and regulatory requirements. If we make material changes, we will update the date at the top of this page and, where appropriate, notify registered clients by email or dashboard notice.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to submit a data request or complaint, please contact us by email at help@outpost-locator.com.